The Paulos Family commissioned WOW atelier to create a new fast-casual restaurant concept in the heart of the Downtown Salt Lake City Business District. The restaurant’s inspiration was combining the food cart culture of Greece with the healthy options available in Mediterranean cuisine. This means making it fast and easy for the next generation of Greek food-loving patrons.
We established a more modern and humble material pallet for the space, using elements like baltic birch for the tables and booths, polishing the concrete floors, and spray-painting murals directly on the walls. We also wanted to focus on what we believe is a critical part of any downtown culture: the formal and informal arts, particularly “street art”! Street vendors, street food, and counterculture belong together, and we needed the restaurant to project this vibe.
It would feel odd to have a restaurant focused on “Street Greek” food without access directly to the street. So, we worked with the local zoning officials to find a way to allow the restaurant to spill over onto the sidewalk and engage with the street front.
Each mural explores the idea of ancient Greek iconic imagery presented in a street art form.
DINNG, Ryan Goodwin, Jacey Bills, Kaleena Chung
Frank, Chris and Leo Paulos
