The La Barba team wanted to break free from the usual coffee shop routine—no more lining up, ordering, and waiting for your name to be called. They envisioned something different, something that put connection and craft at the forefront. So we drew inspiration from bars and pubs, where the bartender is at the heart of it all, with guests gathering around on all sides, orders taken in a relaxed, open way. The baristas became the center of this space, a place where their skill and the quality of the coffee could shine. Here, they aren’t just behind a counter; they’re part of the experience, engaging directly with each guest, showcasing the craft and dedication that goes into every cup. It’s coffee service reimagined—not just as a transaction but as a shared, immersive experience where the focus is on bringing people closer to the heart of what La Barba is all about.