ACTIVATION

Infinity Ballroom

Screen Actors Guild Awards 2018

YEAR

2018

LOCATION

Shrine Auditorium, Los Angeles, California

PROGRAM

Experiential brand activation, Screen Actors Guild Awards After Party

CLIENT

CIVIC Entertainment, TNT

PROJECT DESCRIPTION

Woody Harrelson, Frances McDormand, Morgan Freeman, Meryl Streep, Gary Oldman, Nicole Kidman & Keith Urban Sterling K. Brown, the cat of “This is Us”, VEEP, Stranger Things, and on and on and on!  And then there was us, and the “Infinity Ballroom” we designed in collaboration with with CIVIC entertainment.  The Spot to be in LA that night, no two ways about it!

STUDIO TEAM

WOW atelier; Gregory Walker, Benjamin Wiemeyer, Jon Turkula

COLLABORATORS

CIVIC Entertainment; Jennifer Boardman, Eunice Huang,

OM Digital; Dave Clark, Brian Dillon, Quin Hulamm, and

Event Eleven; Tony Schubert, Nikki Frustere

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