Hines Global Development tapped WOW atelier to breathe life into a forgotten outdoor corner of Salt Lake City’s Gateway District, their goal was straightfoward, create a “Hidden Gem.” The challenge? Turn a dead zone into a living, breathing haven for work and play. We rolled up our sleeves and dove into an exhaustive “road map process,” peeling back the layers of what their tenant mix truly craved.
They wanted it all: a spot to sit quietly or gather the whole crew, a venue to impress clients with big presentations, all greased with easy access to food and drink. Inside, we carved out space for pool, shuffleboard, and even a bartender—while a cozy listening lounge in the parlour offered a softer retreat. The interior spills into the outdoor area, uniting the two in a seamless dance of function and flow.
The mission was clear: a space that wasn’t just used but loved, a place where tenants bumping into each other might spark something bigger—community, synergy, even a little magic.
