ACTIVATION

Airbnb Open Los Angeles

Airbnb Open transformed the Downtown core of City of Angels for an entire week in November of 2016.

YEAR

2016

LOCATION

Los Angeles, California

PROGRAM

Experiential brand activation,
Open LA

CLIENT

Airbnb, CIVIC Entertainment

PROJECT DESCRIPTION

When Airbnb Open LA brought thousands of hosts to downtown Los Angeles this November, we were honored to design one of the highlights: an installation devoted to transformative travel experiences. Taking over the 4,000-sq. ft. BNKR flagship store, a street-level storefront in a 99-year-old Beaux Arts building, we developed vignettes reflecting words in various languages that Airbnb guests have used to describe their stays around the world. Unexpected elements—some found, some repurposed, some custom-built—contributed to a playful atmosphere. Hosts were invited to write their own stories, share them in audio or video interviews or typewritten haikus, and create visual works with our new favorite artist, Anne-Louise Ewen. It felt like we were creating a place where we would want to be. 

Invitation video to Open LA

STUDIO TEAM

WOW atelier Gregory Walker, Benjamin Wiemeyer, Chimso Onwuegbu, Ethan Barley, Jillian Kliewer, and Kirby Lockard,

WOW+ Benjamin Wiemeyer, John Burdick

COLLABORATORS

CIVIC Entertainment Jennifer Boardman, Jamie Masters, Jimmy Knowles, and Lauren DelFrago.

Airbnb Christian Rongavilla, Kimberly Wohlleb

JK Jullian Kliewer

TMP Trevor Muhler

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