ACTIVATIONS

Airbnb HAUS

Sundance Film Festival 2014

YEAR

2014

LOCATION

Park City, Utah

PROGRAM

Experiential brand activation,
Sundance Film Festival

CLIENT

Airbnb, CIVIC Entertainment

PROJECT DESCRIPTION

Our first foray into the Branded Activation world, what a way to start! 

In the winter of 2013 CIVIC and Airbnb invited us to compete to design, fabricate, inatsall, and style what would be known as the “Airbnb HAUS” for the Sundance Film Festival . We had less than 2 months to have the project festival ready.  So we began our journey with our awesome client, an amazing team, and skipped sleep for a few months, in the end, it was worth it!

BIG LEARNING EXPERIENCE! As a studio we have learned to take opportunities to challenge ourselves to create spaces for our clients that illicit raw experiential connections between them, and the people they love.  Because as Architects, Designers, and Artists we know meaningful space can not exist if it does not connect in some fundamental human way with the way the space is used.

As seen on: “POPSUGAR “Tour the Hottest Place to Chill at Sundance”

STUDIO TEAM

WOW atelier; Greg Walker, Benjamin Wiemeyer, Jacob Gines

COLLABORATORS

CIVIC Entertainment Melissa Abe, Anna Parnigoni

Airbnb Christian Rongavilla

TMP Trevor Muhler

Creative Service Bearu Mark Hoefling

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