WOW Atelier is unique because we seamlessly blend architecture, interior design, and custom fabrication into a cohesive, holistic experience. Unlike firms that specialize in one discipline, WOW offers a full-service approach, allowing for greater creative control and consistency from concept to execution. Our designs are rooted in a fearless pursuit of the unconventional, pushing the boundaries of what’s possible while staying deeply connected to the unique needs of each client.
WOW’s emphasis on collaboration, both with clients and the broader community, sets us apart. We engage with local artists, non-profits, and city planners, allowing us to infuse our work with a strong sense of place and social responsibility. Each project reflects our client’s individuality, creating hyper-specific, bespoke environments that tell your story, evoke emotions, and inspire. Our bold, purpose-driven design philosophy, coupled with a commitment to craftsmanship and innovation, makes us unique, different, and yes, uncommon.
The process of defining the Creative Strategy at WOW Atelier is not merely a checklist, but a series of deliberate actions aimed at making sense of the chaos, and finding clarity within it. It begins with a series of questions—specific, thorough, probing—meant to uncover the depths of your aspirations, to understand not just what you want, but why. It’s a journey we embark on together, where the goal is not only to meet the project’s needs but to elevate the entire experience, from the smallest detail to the grandest vision.
S1: contextualization
We start with the basics, grounding ourselves in the land, in its raw, unyielding form. Geolocation, natural connectivity, elemental forces—solar, wind, water, air quality—are all taken into account. We examine not just the site, but its place in the greater web of nature, understanding how it breathes and moves.
S2: road map process
This is where you become the heart of the journey. We gather our teams, yours and ours, for a two-hour session where the essence of the project is distilled. We explore the aspirations, the goals, the needs, the wants, the desires that define not only the spirit of the work but the practicalities that make it possible. From this, we establish:
design narrative
The big picture, the heartbeat of the project. In a sentence or two, we articulate the soul of your vision. This narrative acts as the North Star, a guiding thread that informs every decision, every step we take. It keeps us true to the course.
touch points
Here, we break things down to the essentials. Touch points are the foundational truths—elements that form the very structure of the project. We dissect these into micro characteristics, defining both the conceptual and physical components of the space, ensuring that every part fits into the greater whole.
establishing the spatial identities
This is where we begin to build the language of the space, the visual and programmatic DNA that will inform every aspect of the project.
look and feel explorations
As Fred R. Bernard said, “A picture is worth a thousand words.” We use images to capture the intangible—the project’s tone, its vibe, its essence. Together, we establish a common visual language, defining the mood and style that will permeate the space.
flow and adjacency diagrams
We then move to 2D diagrams, studying how the programmatic elements of the space will relate to one another. This phase is about understanding how these parts interact, creating a seamless flow that makes the project more than the sum of its parts.
massing diagrams
Finally, we step into the third dimension, where the space begins to take shape. We examine the overall form, the scale, and how these elements relate to the user, the context, and the concepts. These 3D diagrams bring the project into reality, showing how everything fits together within the greater whole.
