Clever: The simplest solution to a problem is usually the hardest to find. I really enjoy solutions that really don’t seem obvious, but they can solve the problem in a clever way.
Critical: Expressing or involving an analysis of the merits and faults of a previous type of literature, music, art or architecture in an attempt to improve or intentionally change the discourse.
Whimsy: It is vital for me to take my work seriously, but not necessarily myself. Some of the most amazing and productive ideas come through play.
Design with out whimsy is boring. Design without Criticality is not relevant. Design without being clever is expected.