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Airbnb { Open } LA

Architecture + Branded Environments

Airbnb { Open } LA

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Airbnb Open LA

When Airbnb Open LA brought thousands of hosts to downtown Los Angeles this November, we were honored to design one of the highlights: an installation devoted to transformative travel experiences. Taking over the 4,000-sq. ft. BNKR flagship store, a street-level storefront in a 99-year-old Beaux Arts building, we developed vignettes reflecting words in various languages that Airbnb guests have used to describe their stays around the world. Unexpected elements—some found, some repurposed, some custom-built—contributed to a playful atmosphere. Hosts were invited to write their own stories, share them in audio or video interviews or typewritten haikus, and create visual works with our new favorite artist, Anne-Louise Ewen. It felt like we were creating a place where we would want to be.

project competed: 2016

location: S Broadway & W 9th St, Los Angeles, California

images © Trevor Muhler

the team:

WOW atelier: Gregory Walker, Benjamin Wiemeyer, Chimso Onwuegbu, Ethan Barley, Jillian Kliewer, and Kirby Lockard

Civic Entertainment Group: Jimmy Knowles, Jamie Masters, Lauren DelFrago

Airbnb: Christian Rongavilla, Kimberly Wohlleb 

video: Hyla Entertainment

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